Carol Van Den Hende: 5 Principles that SPARC Brilliant (Cover) Design

Book cover design is a powerful tool to break through the clutter and communicate meaning. Learn about principles of design from a marketing professional. Find out which design elements are most important to keep consistent and why, how to start from your design objectives, and practice assessing design within the right context. Carol will teach five truths to “SPARC” great design, and share how to apply them to your books: Truth One: Simplicity breaks through, so don’t stuff everything onto the cover. Focus! Truth Two: Prioritize your communications hierarchy. Truth Three: Assess designs against the brief, not personal taste. Truth Four: Real-life…assess design in situ. Truth Five: Consistency, consistency, consistency.

CAROL VAN DEN HENDE is the award-winning author of the Goodbye, Orchid series, a public speaker, and MBA with 20+ years’ experience in marketing, strategy and insights. Plus, she works in chocolate (there’s no ‘sweeter’ job!) Carol is passionate about simplifying marketing concepts into actionable steps for publishing success. She’s keynoted and presented at conferences like Writer’s Digest, IBPA, International Women’s Writing Guild, Rutgers Writers’ Conference, Sisters-in-Crime and Women Who Write. She’s also a regular contributor to DIYMFA, where she pens the Author Marketing Toolkit column.

Schedule (Pacific Time)

9:00 am – Zoom link will open for casual chat and networking
9:30–10:30 am Business Meeting
10:30–11:30 pm Workshop